With their Bourgeoisie collection for spring/summer 2013 Soulland plays with the contradiction between French bourgeoisie culture and society. It’s poking humorously at both the flashy, pretentious middle-class and the snobbish aristocracy, with an appreciation for the sophisticated and educated culture. Another noteworthy characteristic of the Bourgeoisie collection refers to a French college attitude. Sweatshirts with rib side panels, slim chino shorts, striped button-down shirts and short sleeved shirts are mixed with a sports blazer with a round collar in a cotton-linned blend. Main colours for the season are off white, beige and navy mixed with a royal blue, red and burnt orange.