For the start of the 501® non-denim collection and to celebrate 140 years of the iconic 501® Levi's® launched the digital #501 Photo Gallery. The online platform will show how people from all over the world are wearing and interpreting their 501® denim. The 501® has been slightly adapted a few times over the years to adapt to the needs of each generation. In this tradition Levi's® now presents the first non-denim 501® collection in light shrink-to-fit twill and new, modern colours like ivy green, true chino, chalk blue and mineral red.
The #501 Photo Gallery is online now on www.Levis501.com and shows impressions from Levi's® friends and fans from all around the globe. You can participate by taking a picture of yourself in your 501®, tagg the photo with #501 and put it online via Twitter, Instagram or directly on www.Levis501.com. A special selection of the uploaded photos will be picked for the strictly limited "Book of 501®".