Monday, August 13, 2012


This fall Weekday will be welcoming five new brands in selected stores. External brands in Weekday stores come as no news or surprise. In total, they have made room for 49 different brands. This fall, Weekday is once again introducing fashion labels that will make Weekday a store with an even wider range. The line up reads as follows: Three Swedish designers – Carin Rodebjer, Örjan Andersson and Ann-Sofie Back. The two last are both familiar to Weekday, Örjan Andersson as a co-founder and Ann-Sofie Back being the Creative Director at Cheap Monday. The latest star from the fashion mecca Antwerp, Cedric Jaquemyn is a Weekday acquaintance too. The Belgian’s first collection was retailed by Weekday via collaboration with The Antwerp Fashion Academy. Last but not least, one of the most interesting names in the industry right now – Christophe Lemaire.