Swedish watchmaker TRIWA and the digital agency Blindspot are looking together for a new definition of art. In TRIWA's opinion people are walking past fascinating things too often without noticing them. To change that the label will send out stickers in form of a picture frame to highlight such special things and make other people notice them to everyone who likes to participate. This currently running campaign should motivate TRIWA fans from all over the world to share what they define as art with others via Facebook. All uploaded contributions can be rated by other participants and the winner will be chosen from the top ten contributions. The winner of the 'What is Art?' campaign will get the one-time opportunity to design a watch together with the TRIWA design team. You'll find further information and a short film on TRIWAs Facebook page.