Thursday, July 26, 2012

MCM Brand Experience in London‏

On July 10th the German luxury brand MCM celebrated the debut of their 'MCM Brand Experience Route Master': a double-decker designed as a suitcase with the iconic Cognac Visetos pattern by MCM. Aside from their fall/winter 2012 collection 'Munich Wildlife' MCM presented a new edition of the First Lady Croco, the leo shopper, inside the bus as well as the limited edition of the BIG 'Back in the Game' Union Jack backpack which has been created especially for the Diamond Jubilee and the Olympic Games. The elegant lounge on four wheels also offers the chance to experience the brands history and its memorable world. Until August 6th, 2012, fashion lovers have the chance to take a ride through London in the double-decker. The 'MCM Brand Experience Route Master' is part of a worldwide tour with the title 'Modern Mobility Project' and celebrates the evolution of transport to destinations all over the world. You can book your seats in the bus in advance on mcmworldwide.com/brandexperience



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