Monday, May 28, 2012

Woolmark Campaign: 'Wrapped in Merino'

Woolmark's latest campaign 'Wrapped in Merino' aims to set a new World Record for the World's Longest Social Scarf. You can participate in this project by designing your very own section of the virtual Merino wool scarf and connect it with your friends' scarves. As a bonus Woolmark is also giving away Net-A-Porter vouchers every week. Here's the promo video: