With it's new campaign 'Music Festival' the Swedish denim label Tiger of Sweden presents a successful interpretation of their 2012 spring/summer collection with impressive photos of one of the most beautiful by-products of a festival visit: a frolic bath in the mud. 'Music Festival' features six young personalities of the Swedish music and fashion scene: electro pop duo 'Icona Pop', blogger Gustav Broström, Ida Rislöw, musician and model Rasmus Grosin as well as DJ and producer Luca Deasti who were all photographed in a typical festival situation. On Tigerofsweden.com/musicfestival you can see the results of the unusual get-together of denim and dirt. The two Tiger of Sweden denim styles 'Slender' (girls) and Pistolero (boys) prove their capability for festival mud. The photos were shot by Marcus Palmqvist and Christopher Insulander was in charge of the styling.