Tuesday, May 1, 2012
As part of its Conscious initiative, H&M has created an exclusive collection of red-carpet looks, all made from more sustainable materials such as organic cotton and hemp as well as recycled polyester. The collection showcases the diversity of what is now possible in greener fashion, with outfits in different styles reflecting the variety of today’s red carpet fashion. The collection has already been seen on the red carpet. Amanda Seyfried wore the blue tuxedo blazer and shorts at a London premiere, while Oscar nominee Viola Davis has been seen in the hot-pink sleeveless top and skirt. Kristin Davis wore the apple green embroidered dress to a Vanity Fair event, and Michelle Williams wore an H&M custom-made gold-draped organic cotton bodice with a satin-backed crepe trumpet skirt at this year’s BAFTAs in London. The latest actress to be spotted in an H&M Conscious gown is Ginnifer Goodwin who wore a stunning white gown to the White House Correspondent’s Dinner on Saturday, April 28th. The glamorous evening dress features creamy white organic cotton and silk bouclé at the top, with an organza plissé meringue skirt – available in a limited edition of 1,000 pieces, each individually numbered.