Sunday, April 1, 2012

SWAROVSKI ELEMENTS all over the Place

SWAROVSKI ELEMENTS are all over the place. For the spectacular production of Verdi's 'La Traviata' on stage in Sydney Harbour a stunning chandelier has been made with more than 10.000 SWAROVSKI ELEMENTS and 3.000 LED lights. Also all the 1950s-inspired costumes and stage jewelry which were created by Tess Schofield are embellished with SWAROVSKI ELEMENTS.

In their latest campaign SWAROVSKI ELEMENTS cooperated with newcomer designer Yiqing Yin and photographer Jacob Sutton. SWAROVSKI ELEMENTS, designers choice since 1895, presents itself as an inspiration for leading designers worldwide. The campaign documents quality, craftsmanship and luxury of the crystals and shows a design studio in which a new design creation is made with SWAROVSKI ELEMENTS - a couture jacket which has presented for the first time at Yiqing Yin's couture show in Paris. In a subtle yet clear way the work with the SWAROVSKI ELEMENTS is illustrated - alongside the single SWAROVSKI ELEMENTS shine as an important partner for design.

photo credit runway photos: Photography - Shoji Fuji

They've also sparkled in the Twilight Saga at Bella and Edward's wedding.

Then there's the ICE London Phone made with SWAROVSKI ELEMENTS. Jo Varley and her creative team at ICE London were on the lookout for trend ideas that provide a new sophistication to the use of mobile phones and found new and completely different preferences of mobile phone users. In the times of the newest iPhone and iPad concepts people rediscover the original telephone functions and the use of the telephone receiver for the classic mobile communication. At the same time the 'Pop Phone' which is a new interpretation of the classic telephone receiver and has been spotted around the neck of various fashionistas and fashionistos already has been created by Native Union. So ICE London and Native Union did the obvious and teamed up and created the Ice London Phone made with SWAROVSKI ELEMENTS which has been adorned with 3.100 SWAROVSKI ELEMENTS and is available in the SWAROVSKI CRYSTALLIZED™ concept stores in London, New York and Shanghai, at the Swarovski Kristallwelten in Wattens, at Swarovski Vienna and Swarovski Innsbruck as well as online on

Tomorrow I'll show you some of the spring/summer 2012 collections in which SWAROVSKI ELEMENTS have been used.