Reality Studio is a Berlin-based label that was launched in 2005 by designer Svenja Specht. Her interest in other cultures and languages led to several years of living and working abroad in cities such as Beijing and Paris before settling down in Berlin. The professional experiences gathered during this time as well as further travels have become her significant inspirations and the starting point for her experimental designs. The collections are produced in Germany and are distributed in Japan, China, USA and Europe. Reality Studio has collaborated on projects with artists such as Jen Ray and Michael Kalki and participated at a project of Rirkrit Tiravanija in Berlin. There were also collaborations with Onitsuka Tiger/Asics on limited edition sneaker designer of which the first were available in January 2011. Reality Studio's fall/winter 2012 collection is named 'ALI' and it's inspired by Turkish/Arabian culture, music, multiculti, boarders, integration, faith, 50 years of guest workers in Germany, traditional costumes, freedom, equality, tradition, tolerance and ignorance.