Monday, April 2, 2012

Awareness & Consciousness Spring/Summer 2012

Awareness & Consciousness is a Vienna-based label that was launched by designer Christiane Gruber in 2005. Christiane studied fashion under Raf Simons, Victor&Rolf and Jean-Charles de Castelbajac at the University of Applied Arts Vienna. In 2002 she was honoured with the fashion award by Austria’s Federal Ministry for Education, Arts and Culture which got her the opportunity to gain further international experience working for designers like Haider Ackermann and A.F.Vandevorst. Since autumn 2005 she has been presenting her collections during Paris fashion week. Key elements of her designs are high-quality jersey materials which create the sensuous, soft flowing look of her collections. All items undergo a handmade bleaching and special dyeing process to create unique patterns and colour combinations with the result that each piece is one of a kind. Awareness & Consciousness' focus is on creating timeless and seasonless collections that include handmade exclusive pieces.

Photos: Bettina Komenda