Tuesday, February 28, 2012

Sourced Co. X The Shirts‏

For the first ever "SOURCED Co.LLABORATES" Sourced Co. teamed up with South Korean design studio The Shirts to create 9 T-shirts by 9 different artists. It all began when the people behind Sourced Co. started looking for some great T-shirts that were like nothing they'd seen before, without the mass production and factory lines that epitomise the current printed tee industry. Their search took them to South Korea where they found The Shirts in Seoul who were immediately up for the challenge. The challenge was: 9 T-shirts, 9 designers. The result are 9 prints that are unique in their ideas and designs and combine to create a T-shirt collection like we haven't seen before. The T-shirts are 100% cotton, made in Boutique production and treated before printing to eliminate shrinkage and loss of shape, this means you won't get a shapeless mess after a few washes. The designs are applied using layeredcolour technology so the design becomes a part of the fabric and the T-shirt hangs correctly. Furthermore Sourced Co. have dropped their free shipping minimum order, so each T-shirt has free shipping (UK, Ireland, France). For more visit sourcedco.com/27_the-shirts

Here's the video for the launch:

Sourced Co. X The Shirts from Sourced Co. on Vimeo.

and here's the collection