Tuesday, January 31, 2012

adidas SLVR Spring/Summer 2012 Campaign

The new adidas SLVR campaign for spring/summer 2012 has been shot by Willy Vanderperre under the creative direction of Pietsch Lim and takes inspiration from the sport of fencing. The precision and elegance of fencing is fused with pop colors for a fresh and vivid visual language. The accuracy of the combat sport, the strict line of the uniform, are suggested through rigid compositions. Images focus on sophisticated, white tailored silhouettes which echo the fencing uniform juxtaposed with bold pop shades of yellow, red and blue. It is this fusion of tailoring and sportswear which are at the core of SLVR. The campaign is featuring the models Marique Schimmel and Benjamin Eidem who have been styled by Alister Mackie. Responsible for hair styling was Anthony Turner and for make-up Gucci Westman.