Thursday, December 15, 2011

TRIWA and Salong Betong present the world's first tattooed watch

Swedish watch label TRIWA (Transforming the Industry of Watches) and the famous Stockholm-based tattoo studio Salong Betong present an unusual cooperation: an exclusive and strictly limited watch model that combines the artful skills of the studio with the iconic design of TRIWA in an inimitable way. The clou of the collaboration is the tattooed wristband of the watch. The artists of Salong Betong transformed a rectangular piece of leather by the long-established Tärnsjö tannery into their very personal homage to the popular meeting point Sergelstorg in the heart of Stockholm. The characteristic flagstone pattern of the place has been picked up in the design as well as an artfully inked TRIWA lettering. Afterwards the finished leather piece has been cut into 30 wristbands that together with the watch model 'Raven Nevil' by TRIWA create this really cool design piece. The watch is now available exclusively at