Monday, December 5, 2011

New online men’s boutique

Men don't have it easy sometimes, especially the ones who like to look fashionable. There are very few online shops out there who cater to the well-groomed gentlemen so it's much harder for them to find individual pieces to cultivate their looks. But finally there's a bright light at the end of the tunnel:! Sorsd is a new online men's boutique which showcases collections by up-and-coming designers that consumers have most likely not yet discovered. With a careful selection of unique men's designers, offers a fresh alternative to the usual big brand names. “Instead of just taking the high-street and putting it online, we wanted to fill the gap in the market for something unique and exclusive” says Marcus Treacy, co-founder. “There are so many great brands out there that are off the radar for most consumers, and that’s where comes in.” Having spent time studying product design in Seoul, South Korea, Treacy realised the opportunity to bring international design to the European market. Sorsd also features a bespoke collection of home-grown designers and local brands. “We want to show that original men’s shoes and accessories can still come with a reasonable price tag” says other co-founder François Flipo. With an ethos of original and timeless style at affordable prices, aims to become the go-to store for up-and-coming labels for men. More on