Monday, December 5, 2011

Burberry celebrates new flagship store opening in Paris

On December 1st Burberry celebrated the opening of their new flagship store in Paris. The 10,000 square foot Burberry store is located on rue du Faubourg Saint-Honoré and is the brand's largest and most technologically advanced store in France. The Burberry Retail Theatre concept enables broadcast of innovative multimedia content direct from the brand’s global headquarters in London to the large 4x4 in-store video walls. Christopher Bailey hosted the opening event which was held at the British Embassy and was attended by over 500 guests including star of the Burberry Body fragrance campaign Rosie Huntington-Whiteley, Melanie Laurent, Ludivine Sagnier, Lou Doillon, Cecile Cassel, Audrey Marnay, Audrey Dana, Lou Lesage, Alexandra Golovanoff, Mademoiselle Agnes, Hafsia Herzi, Lulu Gainsbourg, Bambou, Michele Laroque, Aaron and BB Brunes. Marking their first live performance for Burberry, the event featured a live set by British band The Feeling, who recorded the soundtrack for the Burberry Body fragrance campaign, “Rosé (Unplugged at Abbey Road for Burberry Body)”. British TV presenter Alexa Chung played a live DJ set.