Saturday, July 2, 2011

Tiger of Sweden Fall/Winter 2011

Tiger of Sweden's fall/winter 2011 collection has been inspired by the past century and combines this subject with a new, urban minimalism. The collection's name 'Minimal Explorer' refers to the trend-setting role of the label in the contemporary scandinavian design which focuses on subtle details and straight cuts. High-tech materials are mixed with ethnic patterns and practical yet playful details. The menswear is dominated by a slim silhouette which is characterized by narrow cut trousers and blazers with stressed waists. The colour palette includes black, grey and blue which are accentuated with army green and warm beige shades and the collection comes in a mix of various materials and qualities like donegal tweed, micropatterns and flannel. The palette of styles reaches from classic cut short coats to double-breasted jackets to combinations with camouflage patterns to jackets in biker look.
The womenswear presents an elegant, reduced look for next winter, true to the motto 'less is more'. Clear cuts shapes are combined with soft falling fabrics. Classic outerwear like parkas and coats impress with exciting material mixtures of smooth leather and fabric. The overall clear and simple appearing style of the collection is broken through systematic used patterns and graphic prints while the dominating colours black and grey are contrasted with khaki and warm colours. Oversized jackets and cigarette trousers are the key styles of the season. Tiger of Sweden did what Scandinavian brands are best at and created a wearable collection that's still special enough to make you stand out of the crowd. That's what I love so much about the northern lights. Below is a selection of runway looks, you'll find the complete collection on