Thursday, June 9, 2011

Burberry presents Fall/Winter 2011 Ad Campaign

According to Christopher Bailey Burberry's fall/winter 2011 ad campaign has been inspired by iconic British portraits and the label's own archive campaigns from the late 1960s of Jean Shrimpton using her trench coat to shelter herself from the poetic and romantic British weather. They wanted to create a group of portraits celebrating British actors, musicians and models. The campaign features British actors, models and musicians and builds on the brand's longstanding association with unearthing and supporting emerging creative talent, showcasing the diversity of the Burberry guy and girl. New cast members and themes will be introduced each month throughout the season and the photos have been shot by Mario Testino under creative direction of Christopher Bailey. The fall/winter collections feature all variations of iconic Burberry outerwear which is at the heart of every Burberry collection and draws on the brand's heritage in protection from the elements. The all British cast in June: Felicity Jones, Cara Delevingne, Jourdan Dunn, Edie Campbell, Amber Anderson, Molly Smith, Sam Claflin, Matthew Whitehouse, Thomas Penfound, Johnny George and Jake Cooper. The campaign is available from June across all Burberry digital platforms:, Facebook, YouTube and Twitter.

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