Wednesday, May 25, 2011

Yohji Yamamoto: “This Is My Dream”

Notoriously private Japanese fashion design icon Yohji Yamamoto lets his guard down in an exclusive, intimate short documentary film about life and the creative process, from Tokyo to New York. The Japanese designer who is recognized internationally for his radical innovations and craftsmanship is known for his mastery of sculptural forms, a penchant for androgyny and asymmetry and an intellectual-yet-witty approach since he launched his first collection in Tokyo in 1977. Yamamoto has defined the avant-garde in fashion for decades and yet, after more than 30 years on the worldstage, he remains a mystery, cloaked by a careful division between his private life and his public craft. Opening up about his artistic motivations, his love of music and his aesthetic vision, the documentary follows Yamamoto through the entire creative cycle of a collection for his revolutionary line in collaboration with adidas, Y-3. Y-3 is one of eight distinctive lines he oversees and a perfect emblem of Yamamoto's drive for innovation, it has created a new category in fashion since its introduction in 2002. Born out of a desire to merge Yamamoto's craftsmanship with adidas' technical prowess, Y-3 has come to be recognized as the future of sportswear and it is the backdrop against which the film unfolds. The documentary tracks Yohji Yamamoto and the global team working on the collection, casting, styling, show production, PR and communication for a short period of time during the Summer and early Fall of 2009. Beginning with the finalization of the collection and styling for the show in Tokyo, followed by his arrival in New York City to oversee the final touches for the presentation of Y-3's spring/summer 2010 collection, the documentary turns an intimate eye on Yamamoto during fittings, model castings, guitar-playing, philosophical musings and interactions with his staff and the global team bringing his ideas to life. Director Theodore Stanley, in association with his production group Harbor Film Company, was granted close access to Yamamoto and he has crafted a film that unveils the designer's artistic process in a way that will fascinate fashion insiders and neophytes alike. More on

YOHJI YAMAMOTO: THIS IS MY DREAM from Huge Conglomerate on Vimeo.