Tuesday, May 24, 2011

oki-ni present THE GAME - an interactive and fully-shoppable video‏

For their latest video THE GAME oki-ni brought together the creative talents of director Antony Crook, Ridley Scott's RSA/Black Dog production company and the pioneering work of wireWAX to create something truly remarkable: an interactive and fully-shoppable video. Fully shoppable means that you can click on any outfit, while the video is playing, to shop the look. The Music is by d'EON. The video was styled by Glenn Kitson, a regular oki-ni collaborator, and represents a big step forward in the functionality of online video. But see for yourself...

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