Saturday, May 14, 2011

NET-A-PORTER.COM and Simeon Farrar support Japanese Red Cross

London-based artist turned designer Simeon Farrar launched his label consisting of graphic printed T-shirts, dresses and accessories in 2004 to great acclaim but it was his Kate Mouse shirt from the spring/summer 2011 collection that propelled the label to the fore. With a waiting list of over 300, the T-shirt has gained a legion of fans since launch. As Japan is one of his key markets, Simeon Farrar wanted to do something for the people there after the devastating earthquakes and tsunami this April. Therefore he offered his customers a free and limited edition Japanese rising sun logo Kate Mouse T-shirt if they donated money to a designated Japanese aid charity. Following the success of this initiative, Simeon approached NET-A-PORTER to partner with so that this charity T-shirt initiative could reach a wider global audience and raise even more money for the appeal. That's why you now can get one of these iconic Kate Mouse T-shirts on NET-A-PORTER with 50% going to the Japanese Red Cross charity appeal.