Thursday, March 24, 2011

Wrangler Spring/Summer 2011: We Are Animals

Wrangler hired some stunt people for their spring/summer 2011 campaign video. The thought behind that is that Westerns were the original action movies and the first stunt people were rodeo riders - Wrangler's earliest clientele. The campaign reunites Wrangler, the original American adrenaline-fuelled denim brand, with stunt people - a breed of heroes who embody Wrangler's message: We Are Animals.