Tuesday, March 29, 2011

BLESS for WEEKDAY Collection

BLESS is the latest brand to collaborate with Weekday - the result is a collection that's fun and functional. The inspiration is drawn from the idea of the perfect weekend trip. The accessories you have fun with and the ones you need to protect yourself from the changing weather. BLESS creations are born from a particular need - the need to constantly combine the simplicity and comfort of daily life with a visionary and groudbreaking horizon. Founded in 1997, BLESS is best described as a platform of creation. The talented duo behind the brand is Paris-based Desiree Heiss and Ines Kaag, based in Berlin. They refuse any imposed regulations and instead they continuously move between fashion, sport, visual arts, design and architecture. Their wide variety of references creates the basis for this unconventional and interesting collection. The multipurpose bag can be turned into a towel or a blanket, the sunhat can be turned into a cape. BLESS products can't be categorized, instead they pass freely from one domain to another, bringing a universe of functional forms and conceptual solutions into being. The collection will be available at all Weekday stores from the 31st of March 2011.