Friday, February 18, 2011

Burberry to live stream its runway show at Picadilly Circus

Great news for all Burberry lovers out there! The Burberry Prorsum fashion show that will take place on Monday 21 February at 4PM will be streamed live from a new venue in London's Royal Park of Kensington Gardens to over 150 countries online and at 40 live events. The 40th venue, London's iconic Picadilly Circus, will stream the show live onto the famous 32 metre digital screen which is viewed by an estimated 1.2 million every week - a first for any brand. As part of 40 live events, the show will be streamed globally in Burberry flagship stores from Boston to Beijing, creating 'buy from the runway' in-store virtual trunk show events across 4 continents. You can also view it online on as well as on news, fashion, music partner sites and streamed on the iPhone and iPad. You're invited to buy the runway collection immediately after the show for one week and you'll receive your purchase within 7 weeks. If you're using iTunes technology you can download the music from the show through the on demand service - a great thing considering Christopher Bailey's excellent music taste!