Thursday, October 14, 2010

Tiger of Sweden presents Dressing Room Sessions

For the fall/winter collection of their denim line Tiger Jeans Swedish fashion label Tiger of Sweden asked nine up and coming artists and bands from Sweden to perform in a very unusual location: the changing rooms of the Tiger of Sweden stores in Stockholm. For these special kind of concerts the label engaged young acts with promising talent and musical creativity. The spectrum reaches from indie to rock, pop, electro and singer/songwriter. The only requirement for them was that all band members - dressed in Tiger of Sweden clothes - fit into the changing room together with all their necessary musical instruments. There they then performed one of their songs while being filmed. How that kind of gig turned out you can see on You can get the Tiger Jeans collection and T-shirts designed by the bands on I just watched all the videos and must say that they turned out really good. I think it's a really cool idea as I love the combination of good music and fashion anyway.