Sunday, September 12, 2010

Burberry Retail Theatre

Burberry's 'Retail Theatre' is a new concept that will be presented in 25 flagship stores worldwide during the livestream of the runway show of the spring/summer 2011 womenswear collection. Chosen customers will be invited to the stores to watch the show there on a big screen and afterwards have the possibility to take a closer look on the collection via iPads and order pieces immediately which will be delivered already 7 weeks later. With 'Retail Theatre' the brand is creating a virtual live trunkshow that will be a totally new and exciting shopping experience for the customers. Those of us who're not invited to one of the stores can watch the show online as usual on burberry.com and also order pieces of the new collection right away. In my eyes Burberry is the leading fashion brand when it comes to using new and innovate technologies to reach their customers and I can't wait to see with what they'll come up next.


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