Wednesday, September 22, 2010

Burberry Prorsum Spring/Summer 2011

After I saw the menswear collection in June I couldn't wait to see the Burberry Prorsum womenswear collection for spring/summer 2011 as I already had a strong feeling that it would be as stunning as it turned out to be now. Christopher Bailey presented high-end biker chic and transformed typical motorcycling gear into something new and sexy. Biker jackets come with trench coat elements and the other way around. So you can find shrunken forms of the trench coat with leather sleeves and belted biker jackets. The waist was often accentuated with coloured belts. Some of the outerwear came with studs so long that they would outclass every Hell's Angel. The jackets were worn over skin-tight biker leggings and ruched and layered silk dresses combined with dangerously high heels. As groundbreaking as the collection was also Burberry's effort to reach their customers. With 'Retail Theatre' the brand has created a totally new shopping experience for their customers and together with the online livestream that had been shown on and on over 300 blogs and other websites worldwide Burberry has reached their biggest audience so far. You have the chance to order a number of pieces of the collection online until September 28 and you'll receive them within 7 weeks - a revolution of the standard delivery times of the luxury industry.