Wednesday, June 23, 2010

G-SHOCK x Starstyling

For the first time in its company history G-SHOCK will join forces with a German fashion label to present an exclusive limited edition design collection during Berlin Fashion Week. The label they're collaborating with is Berlin based Starstyling and together they'll release a unique collection of 20 watches. Katja Schlegel and Kai Seifried, the owners and designers of Starstyling, tackled 20 watches from the current collection and equipped each of them with an individually designed wrist band. The G-SHOCK x Starstyling collection will first be presented on July 9 and will be showcased in a temporary showroom on Mulackstra├če within 50 meters of the Starstyling flagship store. Each watch will come in a pack with a Starstyling t-shirt and accessory. Below you'll find some photos of the creation process happening at the Starstyling atelier. I'll post some photos of the collection here once they're released after their premiere during Berlin Fashion Week.