Wednesday, April 7, 2010

VICE STYLE

VICE just launched Vicestyle.com their new online fashion and lifestyle platform that features fashion shoots, videos and exclusive insights into the back rooms of fashions makers and creators. With 30 connected editorial departments from all over the world you'll get daily news directly from the scene. As you might already expect from VICE the coverage is not only restricted to the major fashion cities but also shows scenes and currents away from the popular fashion consensus. The website will also feature exclusive stuff by well-known figures of the international fashion scene like Terry Richardson, Ryan McGinley, Chloe Sevigny or Gavin Watson. VICE has proved their high degree of fashion competence for a couple of years now by operating on a contemporary, up-to-date level with the staging of fashion pieces in very creative, unorthodox aesthetics. They don't adhere to apparently set conventions but present collections, brands and designers in a way that speaks to the readers. With Vicestyle.com they created a fashion website that's just like the mag - hedonistic, smart and funny - but on a daily base... and from now on one of my daily reads....