Monday, April 5, 2010

Tiger of Sweden - The Night Stories

Tiger of Sweden decided to present their spring/summer 2010 denim collection in a more innovative way than just showing them on dummies in the store windows: The Night Stories. They asked nine young Swedish film makers to create a short film and handed each of them a different pair of jeans in one of the nine new washes. They had 4 weeks to create a film with up to 3 minutes length and were free to interpret the brief they've got and use the style and technique they thought suited the task best. The result are nine films that show what happens with Tiger jeans after nightfall because the night is the best time for exciting stories. I like the idea and the videos - you should take the time and watch them here: