Friday, March 19, 2010

First ever Online Fashion Show for 'Lauren' by Ralph Lauren‏

Polo Ralph Lauren launched their first-ever Lauren by Ralph Lauren online fashion show, giving customers a virtual front-row experience to view the spring 2010 collection. Unlike the traditional format of online fashion shows that take runway to the internet, this digital platform offers a new dimension of fashion by adding virtual elements of energy, movement and style that elevate the Lauren brand to a new level. The presented collection is made of 10 lovely spring looks that are highlighting some of the hot spring 2010 trends: chic safari, graphic and floral prints. For spring 2010 Lauren by Ralph Lauren offers sophisticated yet attainable style for any woman with figure flattering dresses ranging from silk to matte jersey that are glamorous yet versatile for any occasion. All the white pieces that are shown make you wish even more that spring will fully arrive soon. The video brings accross the vernal mood of the collection perfectly, I love how it's made and how perfect it represents the brands image.

Below you can see some of the looks and for the video please follow this link (please click on the small banner at the bottom of the page to access the show):

Let me know how you like the video after you've seen it!