Tuesday, February 9, 2010

ACNE A/W10 Denim directed by Andreas Larsson‏

Here's ACNE's fall/winter 2010 denim film they've made with photographer Andreas Larsson... It premiered during their collection presentation at Stockholm Fashion Week.

Designer Jonny Johansson about the movie:
“The ACNE house has always worked with film – we have just released our first feature film – The Girl, directed by Hojte Von Hulton, which is being shown worldwide. What I have always felt is that fashion has been a still picture rather than a documentary but now for me the fashion film is becoming important – why should fashion not be film? The internet, live streaming age has allowed this creative dialogue between and fashion and film, which I find exciting. Our first fashion film which we released for Spring/Summer 2010 was a collaboration with creative minds Michelle Jank and Richard Brandon Cox. For Autumn/Winter 2010 working with fashion photographer Andreas Larsson on direction was amazing as we have had such a long and creative relationship together.”

I'll write about the collection later on...