Wednesday, January 20, 2010

Rosa Chá Fall/Winter 2010

Rosa Chá is back to Brazilian catwalks with its women's collection that was shown during Sao Paulo fashion week. It's been the first fashion show in Brazil since Alexandre Herchcovitch has become in charge of the design. The brand will introduce many novelties and new concepts. Herchcovitch has worked on different themes, mixing diving clothes and lingerie with references from the beach and the feminine body. The fashion designer points toward a winter with lots of personality, performing a combination of beachwear and outwear, exploring new paths without losing track of Rosa Chá’s roots and outstanding features. Rosa Chá takes an important step. Starting from its genesis, the beachwear, the collection evolves to an elaborate tailor work. “This is a fundamental moment for us to be able to use the brand’s DNA in a larger number of pieces that go from fitness, spa, and the beach, to outwear,” says Herchcovitch.

Now I understand why it's called Brazilian wax...