Friday, January 22, 2010

Alexandra Owen Fall/Winter 2010 Lookbook

I always love it when I find something interesting from the 'other side of the world'. Recently I discovered this label from New Zealand. Alexandra Owen was founded in 2005 out of the desire to create clothes that are sculptural, technically innovative and timeless. The label soon became synonymous with a quality of design and an individual aesthetic. Two years after the debut Alexandra Owen showed at Air New Zealand fashion week with a collection that received international acclaim. In 2008 another showing at ANZFW consolidated Alexandra Owen as the label forging a new face for New Zealand fashion, whose aesthetic was confirmed as distinctly sculptural, intellectual, and original. Through the flagship store in Wellington that was opened in January 2009 the essence of the brand is truly communicated in an exquisite space with exceptional service. The label continues to gather momentum with steady growth in New Zealand. Alexandra has now set her sights on New York Fashion Week 2010 where she will introduce the brand to an international audience.


Here are some photos of Alexandra Owen's fall/winter 2010 lookbook (please note that Australia and New Zealand have fall/winter when the rest of the world has spring/summer).