Tuesday, December 1, 2009


NY-based multimedia company Vision On and Flair Austria recently teamed up to create the fashion film editorial 'La Demimondaine' which is now exclusively online. The film brings the magazine’s December 2009 14-page print cover story to life. Both the motion footage and photographic images were shot simultaneously using one state-of-the-art digital cinema camera. Vision On provided Flair with creative direction, production, and post production to make the film become a reality. Shot at NYC’s legendary nightclub 'The Box' and starring Austrian supermodel Iris Strubegger wending her way through a dark afterhours cabaret, the film draws inspiration from heroines like Marlene Dietrich and styles from the 1930-50’s. Featured brands include Cartier, Chanel, Givenchy, Louis Vuitton, and Alexis Bittar. Flair Austria Fashion Director, Ingrid Geringer, was thrilled with Vision On's new workflow. “Video editorial is the future,” she said. “It’s an exciting time for magazines. Motion content is very stimulating for our readers.” Thanks to new digital cinema cameras, a world of creative opportunities have opened up in the fashion industry, allowing campaigns and editorials to have more dynamic content in stores, online, and through other digital avenues. There will be plenty more fashion films to come!

I love the video, it looks like a fashion spread come to life