Monday, November 2, 2009

Jimmy Choo - Project Pep: You, Your shoe and 72

Jimmy Choo and the Elton John AIDS Foundation have launched the Project PEP collection to support the Simelela Rape Centre. Jimmy Choo will donate 25% of the net sales from Project PEP to the Elton John AIDS Foundation. The proceeds raised by Project PEP will enable the clinic to stay open day and night providing 24 hour/7 days a week access to the vital life saving treatment that has to be administered within the first 72 hours of exposure to HIV. Help raise awareness for this worthy cause by entering the photo competition. Upload a photo based on the theme 'You, Your Shoes and 72' and you could win exclusive prizes.