Monday, November 9, 2009

Burberry launches ARTOFTHETRENCH.COM

Burberry launched today to celebrate their iconic trench coat. The website is a digital platform with social networking functionality and will be an ongoing project between Burberry and some of the world's leading image makers, building a living testament to the trench coat with regular collaborations being announced. Users are invited to submit photos of themselves wearing their trench coat thus creating a body of images reflecting personal trench coat style across the globe. Site visitors will be able to favourite and comment on the portraits and share these over their own existing social networks including Facebook and Twitter. For the first collaboration, The Satorialist Scott Schuman has been capturing street portraits of people in Burberry trench coats in London, Milan, New York, Paris, Berlin, Sao Paulo and Venice over the last few months. Burberry's creative director Christopher Bailey on the project: " celebrates our iconic trench coat, capturing the emotional connection behind our distinctive outerwear heritage. Everybody has a different story related to their coat or the first time they came into contact with one - I love the idea that people from all over the world can share those stories and images with each other and all the different attitudes and expressions of the Burberry trench coat and the people who wear it."

submit your picture now on