Monday, May 4, 2009

Alternative Fashion Week London 2009

London's Alternative Fashion Week is unlike any other fashion week. Open to everyone and free to the designers to participate, the energy and atmosphere are palpable. Running for a full week with 15 shows a day, attracting audiences of over 10,000 and with a vibrant fashion market of wild and wonderful accessories, this event is a prime example of how imagination and resourcefulness can overcome a mountain of economic obstacles and promote sustainability. Alternative Fashion Week is concerned to raise environmental awareness and actively supports recycling and ethical sourcing. Each year a growing number of collections supports these themes. Every year Alternative Arts has to raise the funds to produce Alternative Fashion Week. This year they've been supported by Rescue Cream, Hammerson and the Spitalfields Estate. They are also supporting a local charity the Spitalfields Crypt Trust who will be taking up a collection at each show.


Here are a few pictures of this year's Alternative Fashion Week