Monday, April 20, 2009

Eda Mae

A Danish brand with a sense of sophisticated elegance. The name Eda Mae is a composition of the name Lula Mae in the film "Breakfast at Tiffany's" played by the actress Audrey Hepburn and Eda Peel - a beautiful dancing muse from the 1930s' in London. The personality of these women and the look and atmosphere of the past are put together in the brand Eda Mae into a feminine, modern and urban universe of played down luxury. All of it created by the Danish designer Mette Flintholm. Eda Mae exudes culture, aesthetics and sensuality - and the greatness of the past. Puff sleeves, silk, small buttons. No compromise is made regarding style and quality. Eda Mae has been on an unforgettable journey through time and space, and the many new impressions and impulses have left their unmistakable mark on this autumn's wardrobe. As always, this autumn Eda Mae oozes classic French elegance with a twist of contemporary trends and Scandinavian stylish design. Nonetheless, you sense a slight change. For Eda Mae has been on an inspiring journey and returned with a suitcase full of exciting new impulses that are featured in this autumn's wardrobe collection. The forever sophisticated, feminine style has been spiced with colourful, ethnic fashion elements, 80s glam, graphic cuts, leather and other delights.